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The Power of Inclusive Marketing in the Beauty Industry: Lessons from Indonesian Beauty Brands

In this post on the Comms Women platform, Mary Brown, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Nizzah Nadhirahastri on inclusive marketing in the Indonesian beauty industry. The beauty industry has always been created by small, unrealistic standards that do not accurately reflect the diversity…

A Look into Fashion Public Relations

In this post on the Comms Women platform, Grayce Kilkenny, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Leah Cassidy and Kate Fitch on fashion public relations in Australia, published in the PRism journal. In the article, “Parties, air-kissing and long boozy lunches? Public relations in…

Slow Fashion and Environmentally Conscious Consumption

In this post on the Comms Women platform, Ashley Luhrs, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Leonardo Ortegón Cortazar, Gabriel Cachón-Rodríguez, Laura Pascual Nebreda, Maria Luisa Medrano on environmentally conscious consumption, published by Journal of Fashion Marketing and Management (Emerald). The article “Motivational Dimensions…

Online Impulse Purchases Versus Planned Purchases and the Role of Visual Attributes

In this post on the Comms Women platform, Anna Niccolini a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Clare D’Souza, Winnie Wong, Nicole El Haber, Anne Renée Brouwer & Outi Niininen on online impulse purchases published in Journal of Global Fashion Marketing (Taylor & Francis). Understanding…

Fashion with a Purpose

In this post on the Comms Women platform, Emily Emerick, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Dourado, Llover, and Fernández on communicating sustainability in fashion, published in Corporate Communications: An International Journal published by Emerald. As the fashion industry is taken by storm by…

Wartime Fashion

In a new blog post on the CommsWomen platform, Emma Tanner, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article on Wartime and Fashion by  Daria Yu. Ermilova and colleagues. During today’s fast-paced fashion industry, it’s crucial to reflect on how historical contexts, such as World War II,…

Fashion and Celebrities

In a new blog post on the CommsWomen platform, Emma Tanner, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article on the public fashioning of celebrities by Jo Littler published by Taylor and Francis. In the realm of celebrity culture, the intersection of fame and philanthropy has evolved…