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CSR in Fashion: Sustainability Sells

In this post on the Comms Women platform, Schuyler Noordhoff, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Yukyung Lee and Carolyn A. Lin on sustainability and advertising, published in the Corporate Communications journal (Emerald).    Sustainability has never been more important for brand acceptance. Generation…

How Enterprise Social Media is Redefining Fashion Behavior

In this post on the Comms Women platform, Olivia Mack, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Mohammad Olfat, Sadra Ahmadi, Sajjad Shokouhyar, and Sepideh Bazeli on fashion behavior and social-related use of enterprise social media (ESM), published in Corporate Communications: An International Journal (Emerald).…

The Power of Inclusive Marketing in the Beauty Industry: Lessons from Indonesian Beauty Brands

In this post on the Comms Women platform, Mary Brown, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Nizzah Nadhirahastri on inclusive marketing in the Indonesian beauty industry. The beauty industry has always been created by small, unrealistic standards that do not accurately reflect the diversity…

A Look into Fashion Public Relations

In this post on the Comms Women platform, Grayce Kilkenny, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Leah Cassidy and Kate Fitch on fashion public relations in Australia, published in the PRism journal. In the article, “Parties, air-kissing and long boozy lunches? Public relations in…

Slow Fashion and Environmentally Conscious Consumption

In this post on the Comms Women platform, Ashley Luhrs, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Leonardo Ortegón Cortazar, Gabriel Cachón-Rodríguez, Laura Pascual Nebreda, Maria Luisa Medrano on environmentally conscious consumption, published by Journal of Fashion Marketing and Management (Emerald). The article “Motivational Dimensions…

Online Impulse Purchases Versus Planned Purchases and the Role of Visual Attributes

In this post on the Comms Women platform, Anna Niccolini a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Clare D’Souza, Winnie Wong, Nicole El Haber, Anne Renée Brouwer & Outi Niininen on online impulse purchases published in Journal of Global Fashion Marketing (Taylor & Francis). Understanding…