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Online Impulse Purchases Versus Planned Purchases and the Role of Visual Attributes

In this post on the Comms Women platform, Anna Niccolini a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Clare D’Souza, Winnie Wong, Nicole El Haber, Anne Renée Brouwer & Outi Niininen on online impulse purchases published in Journal of Global Fashion Marketing (Taylor & Francis). Understanding…

Fashion with a Purpose

In this post on the Comms Women platform, Emily Emerick, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Dourado, Llover, and Fernández on communicating sustainability in fashion, published in Corporate Communications: An International Journal published by Emerald. As the fashion industry is taken by storm by…

You can do anything you put your mind to when you have a supportive group of women looking out for you

In this post on the Comms Women platform, Holley Jackson, a student at the University of Alabama, College of Communication and Information Sciences, speaks with Ebbie Stutts, a junior at the University of Alabama who also serves as a director of the student circular economy initiative, the Quad Marketplace. Photo: Courtesy of Ebbie Stutts Ebbie…

Be Someone Others Can Trust

In this post on the Comms Women platform, Celine Le Blanc, a student at the University of Alabama, College of Communication and Information Sciences, speaks with Nilanjana R. Bardhan, a PR educator and researcher from Southern Illinois University After interviewing Dr. Nilanjana R. Bardhan a professor and researcher at Southern Illinois University I found what…