Online Impulse Purchases Versus Planned Purchases and the Role of Visual Attributes
In this post on the Comms Women platform, Anna Niccolini a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Clare D’Souza, Winnie Wong, Nicole El Haber, Anne Renée Brouwer & Outi Niininen on online impulse purchases published in Journal of Global Fashion Marketing (Taylor & Francis). Understanding…