Deadstock and Overstock in the Fashion Industry: A Strategic Communication Perspective
In this post on the Comms Women platform, Harper Henley, a student at the University of Alabama, College of Communication and Information Sciences, analyses an article by Denisa Hejlova, Angga Ariestya, Petra Koudelkova, and Sona Schneiderova on deadstock and overstock in the fashion industry, published in Corporate Communications: An International Journal (Emerald). In recent…